
Right now, Tetris is taking over 7-Eleven Mexico with a nationwide activation, including a full brand experience at their flagship store in Monterrey. The campaign, called “Acomoda tu Antojo”, brings the iconic gameplay into retail in a fun and highly visible way.
It’s a clear example of how a brand with 40+ years of history and millions of players worldwide continues to stay culturally relevant and connect with new generations.
Big thanks to Tetris, Megan Buettner for all her support, and to the amazing 7-Eleven Mexico team for making this possible! Daniela Villareal, Scarlett Cecilia Garcia, Mariana Rodriguez Castro, Javier Alonso Escobar, Mariana Sofia Onofre.
October 22th 2025
ESSAY
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